The J junkie

You all know the BBC is currently my favorite thing in media. I love the innovative approach they take (case in point: myCBBC, a social network for kids, and Big Cats Live, a live multimedia project involving webcams in a Kenyan national park), while still remaining outstanding at traditional media. Bonus points for their stunning documentaries.

This time, BBC Sports has teamed up with Gorillaz—the not-really-a-band band headed by a guy from Blur and an animator— to create a title sequence and original score to the station’s Olympics coverage. It’s innovative, it’s beautiful, and it’s witty. It even makes me want to watch the Olympics. I will leave it to your interpretation to decide who the monsters are.

See it here. (I’m cursing the Guardian for not making their —rare— videos embeddable.)